Don't make your readers work to make sense of your novel. Learn grammar and punctuation rules, don't give your characters similar-sounding names, don't head-hop, to name a just a few things that can confuse and overwhelm your audience.
A good book will have moments of darkness. The darker the low points of your character, the brighter and higher the emotional payoff will be when they triumph. Don't be afraid to torture your characters. The reader's relief when the suffering finally breaks will be all the sweeter for it.
5) Good to the last drop
Keep your readers turning pages and make them mourn the words The End. Flesh out your characters till they become real, throw them into conflict the reader is dying to see them through, and find that perfect ending that satisfies yet leaves them craving more.
And that is how you can apply the principals of your java to your novel.
**Drawing winner will be chosen later this afternoon. And on Monday you'll be meeting my crazy friend Jessica Patch. Hope to see you soon!