I subscribe to the Marketing Christian Books blog and I really liked today's article. It could seem to some that the ideas contained in it should go without saying, but they don't. I've met many writing friends who do not understand the importance of having a social media presence and who perhaps see it as an excuse to waste time online. As a result, they limit their influence. Like it or not, social media has made the world a smaller place and by not "getting out there" you make your sphere of influence even smaller by comparison. It is the norm these days to have a several hundred (or thousand!) "friends" on facebook, twitter, and other sites. Having 50-100 "real life" friends who know about your work is no longer all that impressive a number. You simply MUST reach out further and use the tools of our techno-age.
This article offers a great crash course in how to do that properly. You must not simply start spamming your online communities with information about your writing project. Do it RIGHT and you'll be building an audience and a circle of friends. You'd be surprised how close an online friendship can become (and no, I'm not talking about dating sites!) Relationships formed online are not just random and meaningless. Not if you invest in them like you would any other face-to-face relationship.
So, I decided this warranted a blog posting here and a link to the article, entitled Are You Talking or Shouting? , at Marketing Christian Books. (This is a great blog to follow if you need to learn about marketing. I definitely recommend it. )
What do you think?